Export intake
We understand your product, current markets, sales materials, buyer profile and realistic route to market.
Targeted export growth
Open new EU markets.
9hows creates commercial opportunities for ambitious manufacturers from Eastern and Central Europe by finding the right buyers, distributors, partners and decision-makers in new export markets.
Who we help
For manufacturers that are ready to sell beyond their home market.
Our clients are ambitious manufacturers from Eastern and Central Europe who want to export their products to other EU countries or to the USA.
We help them move from ambition to qualified commercial conversations. Not by running broad campaigns, but by identifying the right companies and people, approaching them professionally, and turning interest into concrete next steps.
The result: targeted exposure to buyers, distributors, partners and other relevant decision-makers in new export markets.
How it works
The 9 Hows: a complete market-entry path, or the exact parts you need.
We can manage the full export market-entry process, but we can also step into specific parts of the commercial system depending on what is already in place.
Market selection
We identify the export markets and segments with the strongest practical commercial fit.
AI findability
We improve how your company and products appear in AI search environments such as ChatGPT, Claude and Perplexity.
Sales material review
We assess your website, product information, sales documents and commercial messaging for export readiness.
Export documentation
We adapt or develop sales-supporting documentation that presents your product clearly and credibly.
Target mapping
We identify relevant prospects, buyers, distributors, partners and decision-makers in the chosen market.
Lead generation
We develop market-specific LinkedIn content and apply our in-house LinkedIn approach to reach the right people.
Lead handover
We deliver concrete leads, contacts and interested parties, with clear context for follow-up.
Meeting support
We support outreach, follow-up and the setup of online or live meetings until interest can become a customer conversation.
What we do
Flexible commercial execution, built around your export needs.
Full market-entry program
A structured 9-step process covering all the steps to achieve success in export markets, including positioning, sales materials, market targeting, outreach, lead generation, follow-up and meeting setup.
Selected market-entry steps
Do you have part of the 9 steps in place already? Then just task us with the missing parts.
Why targeted works
Export growth starts with the right conversation, not the loudest campaign.
Focused markets
We choose practical target segments before outreach starts.
Relevant decision-makers
We focus on people who can buy, distribute, recommend or open the next door.
Professional handover
Interested parties are delivered with context, so your team can continue the conversation effectively.
Marcel Nyenhuis
Founder & Lead Development Director
About Marcel
Founder-executed business development, supported by a structured team.
I'm Marcel Nyenhuis, founder of 9hows, and together with my team, I help manufacturers and specialist B2B product companies from Europe and the US grow across European markets by opening qualified sales conversations with direct buyers, distributors and partners.
We identify the right markets, find the right prospects, create the right approach and open doors with buyers, distributors and channel partners.
I started my career in 1996 opening European distribution for a US technical manufacturer, from my base in Amsterdam, the Netherlands. Since then, I have worked in European B2B sales, European market development and in leadership positions in multilingual commercial operations across technical, specialist and complex B2B markets.
When I was still an employee, I worked for US, Dutch, French, German and Taiwanese companies, and my past positions include Director of Business Development, Regional Director, Vice-President Europe, and General Manager Europe. After that, since 2014, I've founded 5 companies and developed their business across Europe and the USA.
View my full professional background on LinkedIn.
With my 9hows team, I build on that experience: founder-led European lead generation and channel development for manufacturers and specialist B2B product companies that want to grow across European markets without building a full in-house business development team.
In short: we know how to open commercial conversations in European markets and have been doing so with a very high success rate for many European and US manufacturers and specialist B2B product companies.
Team
A structured team behind founder-led export growth.
9hows combines senior commercial direction with coordinated operational support, specialist product coordination and focused execution.
Start focused
Want to know where your next export conversations could come from?
Start with a practical conversation about your product, target markets and the most realistic route to interested buyers, distributors or partners.
Book a 20-minute fit call